A selection of work spanning Agriculture, Finance, Healthcare, and Fleet Management — each informed by cross-industry insight and an AI-enhanced design process.
AgTechLed the research of designing how big data gets presented to Farmers. I also worked closely with DevOps to leverage Machine Learning (ML) within autonomous Combines and Tractors web, tractors, and combine machinery to build out reporting platforms.
FinTechLed end-to-end WCAG analysis of a $2B core financial services platform. To identify opportunities within the redesign to align accessibility and secure design experience. Also supported core transaction approvals and processor digital services, simplifying complex financial flows into clear, actionable tasks based on data-driven and best-in-class design practices.
HealthTechLed cross-functional teams in strategy and design to support more than 1.5 M healthcare members. Simplified healthcare through user-centered design, creating engaging, seamless digital experiences. Advocated for simplicity by bridging the gap between vendor integration and accessibility, ensuring impactful, memorable interactions for diverse users.
Discovery phase of understanding Mortgage Experiences — leveraging AI tools, prompt engineering, and Jobs To Be Done framework to explore a $17.94 trillion industry.
View case study
Case study on leveraging AI to conduct UX Market Research — exploring trends, industry insights, and design research data to inform product strategy.
View case studyNHL/NHLPA Innovation Cup — Strategic product leadership to expand hockey engagement and build demographic visibility from zero, owning the full lifecycle.
View case studyProfessional experience across enterprise organizations, leading design strategy and delivering user-centered solutions at scale.
Principal UX Designer
I led cross-functional teams in strategy and design to support more than 1.5 M healthcare members. To simplify healthcare through user-centered design, creating engaging, seamless digital experiences. My mission is to advocate for simplicity in healthcare by bridging the gap between vendor integration and accessibility, ensuring impactful, memorable interactions for diverse users.
Associate Director of User Experience
Led UX strategy and design initiatives for high-impact digital campaigns, ensuring user-centered solutions that align with client goals. Focused on guiding cross-functional teams through research, ideation, and execution to deliver intuitive, visually compelling experiences that drive engagement and business results.
Lead Product Designer
I drove human-centered design initiatives to modernize accreditation and compliance platforms, improving usability and operational efficiency. My responsibilities included leading design strategy, conducting user research, and creating scalable design systems that enhanced customer engagement and accessibility across enterprise solutions.
