Raymundo Ginez “Mundo”

Owned end-to-end product strategy and led product definition and prioritization process using data-driven metrics to support AEM and CRMs platforms. Managed cross-functional roadmap alignment with engineering, design, compliance, and data teams; facilitated executive steering committees to secure buy-in on multi-year platform initiatives and organizational resources.

• Achieved cost savings of $2.2M in tech debt elimination and 5% NPS improvement through deliberate feature prioritization and A/B testing outcomes across Obama-care and Medicaid/Medicare businesses.
• Defined product requirements for Federal Government validation experience and translated complex regulatory mandates into data and user flows required to align with 2026 mandate.
• Established design frameworks and OKRs to align business goals, included tracked adoption rates, user satisfaction, error rates, and operational costs to inform continuous product improvement.
• Mentored junior product managers and designers through competitive product analysis, user research synthesis, and roadmap planning; built product capability across the organization.

Directed product strategy and roadmap planning across AEMs for healthcare and financial services and CRMs for fleet, QSR, Alcohol Advertisements, automotive, and internal enterprise solutions. Led customer discovery and product validation workshops with Fortune 500 executives using Jobs-to-be-Done framework and design thinking methodologies.

• Achieved $20M in revenue growth by optimizing digital engagement and conversion through systematic product iteration and sales pitch contributions.
• Codesigned with marketing and engineering teams to execute delivery of content enhancements while supporting clients DevOps process.
• Hired and mentored UX designers and established product principles, process documentation, as part of mentorship programs to elevate designers' skills to earn more responsibilities.
• Scaled modular design systems and product standards to unify customer experiences across multiple product suites; reduced design-to-development cycle time by 30%.

Owned product design and MVP requirements for digital shopping portal serving a $14B building materials distributor across North and Latin America. Conducted competitive analysis, user interviews, and concept validation to inform product strategy for Ecommerce and CMS platforms.

• Facilitated workshops with stakeholders and end-users to define product requirements, success metrics, and prioritized feature backlog aligned to business objectives and user needs.
• Managed product design agency relationship; ensured design delivery aligned to product strategy and technical feasibility while maintaining schedule and budget.
• Leveraged Google Analytics and user behavior data to validate product hypotheses and inform iterative design refinements post-launch.

Owned product strategy and roadmap for Mobile Survey Tool serving 3,500+ healthcare surveyors; conducted contextual inquiry and user research to understand pain points and workflow inefficiencies for CMS and Enterprise solution.

• Defined prioritized product requirements and feature roadmap based on user research; realigned product to surveyor mental models, reducing call center traffic by 25% and increasing adoption by 60%.
• Delivered $2.9M in combined cost savings through eliminated call center volume and optimized product support; established ROI framework and KPIs to demonstrate product impact to executive leadership.
• Documented UX flows and acceptance criteria to maintain consistency across cross-platform experiences.
• Created digital asset library and styles that aligned with branding and WCAG 2.0 standards for consistent look and feel across internal enterprise solutions.

Provided user research and product strategy to teams integrating telematics services into responsive web solutions, reducing tech debt by $2M through process improvements and DevOps optimization. Identified best practices and critical product indicators to enhance digital displays per market and ISO standards; collaborated with stakeholders to define research needs supporting feature requirements.

• Translated complex agricultural and equipment data into product requirements for precision agriculture platforms.

Defined Mobile First product strategy, aligning product owners, designers, and creative teams around unified user journeys contributing to $2M revenue growth for Ecommerce CMS. Directed rebrand and content strategy in partnership with external marketing agency; owned product roadmap ensuring alignment with business objectives.

• Mentored UI/UX designers across the redesign; managed cross-functional product delivery and stakeholder communication.
• Established product metrics framework to track user engagement, feature adoption, and revenue impact.

Led kiosk and Mobile IOS and Android product design and strategy, increasing revenue 2% for photo and coupon services while integrating a consolidated business logic platform. Designed native app and responsive web Axure prototypes to partner marketing and research to conduct market and concept validation of redesign and integrating new business content.

• Partnered with Development and project managers to define sprint planning and prioritize to align breakdown product services requirements as part of implementation.
• Conducted competitive and market analysis of third-party photos and ecommerce platforms to identify a best-in-class practices for redesign of Walgreens photo and kiosk app experience.

Supported end-to-end product strategy and enterprise design alignment with processor regulations and financial service compliance standards. Partnered with product and tech leads to define product requirements and design patterns; supported responsive web and mobile product development.

• Led WCAG 2.1 compliance analysis and accessibility roadmap for enterprise banking platform serving institutional clients.

Led concept to implementation enterprise solutions leveraging design thinking practices to partner across silo departments to consolidate legacy content into .net and cloud solutions. Introduced human-centered design practices and product-thinking framework to the product and engineering teams; led UX audits and competitive analysis.

• Owned enterprise design system creation and product governance; built production-ready onboarding flows, specifications, and design patterns.
• Managed UI framework standards and design governance across product teams; established design-to-development workflows and documentation.